Saturday, November 30, 2019
The Indonesian Tourism Industry Tourism Essay The capital metropolis of Indonesia, Jakarta with a entire populations of 9.6 million ( BPS, 2012 ) with five countries viz. West, East, North, South and Central, has positive economic growing since period 2000 to 2011, which largely was sustained by the three chief sectors such as ( 1 ) fiscal, existent estate and concern services sector, ( 2 ) trade hotel and eating house sector and ( 3 ) fabrication sector. ( BPS, 2012 ) The increasing of economic growing gives impacts to the touristry industry in Indonesia. In January 2011, the Culture and Tourism Minister of Republic Indonesia announced the replacing of Visit Indonesia Year stigmatization with Fantastic Dutch east indies as portion of touristry run that expected to pull 7.7 million foreign tourers and bring forth $ 8.3 billion of gross. Whereas 50 % of this gross will be generated from meetings, convention and exhibitions that will take topographic point in assorted topographic point in Indonesia. ( The Jakarta Post, 31st December 2010 ) . Jakarta, where the cardinal authorities, trade, services and industry are located at, makes Jakarta a finish for concern travelers or as a authorities cardinal meeting. In add-on, with the completing installations at JIExpo Kemayoran in North Jakarta, Jakarta Convention Center in Central Jakarta, Balai Kartini in South Jakarta, Semanggi Expo in South Jakarta, Jakarta will go one of the touristry finish for MICE ( Meeting, Incentive, Convention, and Exhibition ) concern. ( Sarya, 2011, p.16 ) We will write a custom essay sample on The Indonesian Tourism Industry Tourism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Indonesian Tourism Industry Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Indonesian Tourism Industry Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Table 1. : The statistic of figure of international tourer reaching through gate Airport Year 2008 2009 2010 2011 Soekarno Hatta, 1,464,717 1,390,440 1,823,636 1,933,022 Ngurah Rai, 2,081,786 2,384,819 2,546,023 2,788,706 Polonia, 130,211 148,193 162,410 192,650 Sam Ratulangi 21,795 29,715 20,220 20,074 Batam 1,061,390 951,384 1,007,446 1,161,581 Juanda, Surabaya 156,726 158,076 168,888 185,815 Adi Sumarmo 19,022 16,489 22,350 23,830 Minangkabau, 40,911 51,002 27,482 30,585 Others 1,257,939 1,193,612 1,224,489 1,311,468 Sum 6,234,497 6,323,730 7,002,944 7,647,731 Beginning: Biro Pusat Statistik, 2012 Table 1.1 shows that the international tourers who arrived through Jakarta s International Airport viz. Soekarno Hatta, have increased twelvemonth to twelvemonth which in 2011, it reached about 1.9 million. The entire international tourers who came to Indonesia in 2011 have about reached the mark of the Culture and Tourism Minister to pull 7.7 million foreign tourers. Hotel Industry For some large states like Jakarta, which has many concern activities, hotel becomes one of the most productive income-producing belongingss ( Internal information Colliers International Indonesia, 2012 ) . There are four benefits from hotel industry for a state ( Medlik A ; Ingram, 2000, p.4 ) , which are, In some countries, hotel as an attractive force of visitant who bring passing power and who tend to pass more money than they do when they are at place. This visitant disbursement power frequently gives large part to the economic system gross of a state. In Jakarta, hotel, trade and eating house sector is one of top three sectors which give a biggest part in GDP for largely old ages. From period 2009-2011, hotel, trade and eating house sector has contributed 20 % for DKI Jakarta s GDP ( Gross Domestic Product ) . ( BPS, 2009 2011 ) In countries which having foreign visitants, hotels play large functions as alien currency earners which can give large part to their state s balance of payments. For states which have little possibilities of export may take hotels as their alien currency earners. Hotels can supply many occupation chances that this function is of import for countries which have little figure of beginnings of employment, where they contribute to regional development. Hotel can move as a medium to promo the merchandises of other industries. Largely hotel are supplied with nutrient, drink and other consumables which purchased from local husbandmans, fishermen and other providers. Using local merchandises in their services makes this hotel non merely can lend straight to their economic system gross to state as a alien currency earners but besides indirectly as an mercantile establishment to advance other local industries. Hotels may go societal activity Centres for local people and frequently their eating houses and other installations can pull local usage. The positive macroeconomic growing encourages the positive growing of hotel supply in Jakarta, as a respond from hotel groups for the positive growing of room demand. Some hotel groups expand their hotel concatenation by increasing their figure of hotel, such as Tauzia ( local concatenation ) which its hotel direction will develop 23 hotels until 2012, consist of 15 units Harris Hotel and 8 units of Pop Harris. Next, there is the Accor group ( international concatenation based on France and the largest operator of hotels in Asia Pacific ) program to spread out their web across Indonesia from 40 hotels in 2011 to 100 hotels by 2015. PT Surya Semesta Internusa Tbk ( SSIA ) , who own and manages the 5-star Gran Melia Hotel Jakarta and Melia Hotel Bali, plans to spread out its gross in the cordial reception market by developing a budget hotel web in 2012. The increasing figure of hotel for a budget hotel to a five stars hotel for period 2000 2011 are shown on the Figure 1.2, ( from the period 2012 2015 are projection figure ) , Beginning: Adopted from informations internal Colliers International Indonesia, 2012 Figure1. : The hotel supply in Jakarta by figure of hotel from period 2000-2015 Beginning: Adopted from informations internal Colliers International Indonesia, 2012 Figure1. : The hotel supply in Jakarta by figure of room from period 2000-2015 Based on the Figure 1.2, the supply of hotel since 2000-2011 are dominated by 5-star hotel and 4-star hotel, whereas until 2011 there were already 37 five-star hotel and 35 four-star hotel in Jakarta. These hotel groups which play in Jakarta hotel market consist of international and local trade names. Some of international trade names in Indonesia which the author would wish to advert are Holiday Inn, Sheraton, Four Seasons, Kempinksi, InterContinental, Hilton International, Ritz-Carlton and Mandarin Oriental. While the local trade names besides sharply work to construct their ain concatenation, from Santika, Mulia and Sultan to the Sahid Group and many others. The Emerging of Budget Hotel in Jakarta The construct of Budget Hotel in Jakarta began to emerge in 2006, initiated by the Accor Group, France with the Hotel Formule1, which plans to construct four other subdivision of this hotel in Bali, Semarang, Yogyakarta and Jakarta. Then followed by Santika Group with their Amaris Hotel that until 2012 holding 22 Amaris hotel and planning to spread out the concatenation by adding another 13 Amaris Hotel. Basically the key participants in budget hotel market are hotel groups who already have established their star hotel ironss, and because they can see the possible market and demand of budget hotel, they add one line in their concatenation for budget hotel. Some of the hotel groups are shown in Table 1. : Hotel groups and their trade name on star and budget hotel. Table 1. : Hotel groups and their trade name on star and budget hotel Hotel Group Star Hotel Brand Budget Hotel Brand Aston International Aston Hotel ( 3 Star ) Fave Hotel Accor Group Grand Mercure ( 4 star ) Novotel ( 4 star ) Pullman Hotel ( 5 star ) Ibis Budget Hotel ( antecedently Formule 1 ) Grahawita Santika Santika Premiere ( 4 Star ) Santika Hotel ( 3 Star ) Amaris Hotel Tauzia Hotel Management Harris Hotel ( 4 Star ) Pop Hotel PT Intiland Development Grand Whiz ( 3 Star ) Whiz Hotel Beginning: Adopted from informations internal Colliers International, 2012 Budget hotels are known for its low menu hotel ( Barrows A ; Powers, 2009, pp.273 ) , where invitees can see remaining at good quality hotel, with a low monetary value. The invitees pay merely for what they use. This will ensue in non merely cost efficiency for the costumier but besides for the investor. Based on Colliers International Indonesia information 2012, in twelvemonth 2011 there are merely 6 budget hotels in Jakarta, which are, Formule 1, Menteng by Accor Amaris Hotel, Panglima Polim by Santika Formule 1, Cikini by Accor Amaris Mangga Dua Square by Santika Amaris Soekarno Hatta, Cengkareng by Santika Amaris Senen by Santika In the Figure 1.3 shows the entire figure of budget hotel in Jakarta since emerged in 2006 to 2012. Beginning: Adopted from informations internal Colliers International Indonesia, 2012 Figure1. : The figure of budget hotel in Jakarta from period 2006-2012 The Segment of Budget Hotel The chief section of budget hotel in Jakarta is concern traveler. The high demand of concern activities in Jakarta, which require low monetary value adjustment with limited service, has encouraged budget hotel as a chief penchant for company in taking their concern adjustment. In add-on, there is a displacement work system among corporation when they will make enlargement into a new country. In the epoch of the 1990s, to supervise or guarantee the possible for concern in country which freshly initiated, the company normally sends a direct top direction ( Hari et al. , June 2011, p.44 ) . Since 2000 s, with the bettering economic system and quality of human resources, the corporation began to depute the undertaking at in-between direction degree ( Hari et al. , June 2011, p.44 ) . In add-on, by deputing undertakings to the degree of direction, the costs will be cheaper than directing the top direction. Those alterations of form, so impact the travel concern in Indonesia, from the outgrowth of low cost bearer ( LCC ) to the mushrooming budget hotel ( limited service hotels ) which merely provide the basic demands of the invitees: the comfy suites for remainder. Basically the potency of concern traveller market in Jakarta is rather big, because of few grounds, which are: The betterment in all sectors and positive economic growing has large impact in the increasing of concern activity in Jakarta. In their concern activity, the concerns frequently do concern trip to out of town, even abroad. And as a cardinal authorities, trade, services and industry, Jakarta becomes one of the most finishs for concern travelers in Indonesia. Based on informations from Asia Pacific Business Traveller Research 2011 by Accor Group, the cost which spent for hotel adjustment for Indonesian concern traveler is $ 92/night ( 2011, p.11 ) , while the norm long stay is 2.08 twenty-four hours. ( BPS, 2011 ) As the entire concern traveler in Indonesia in 2011 is about 90 % of the entire domestic tourer in Indonesia ( Siahaan, 2012 ) , hence concern travelers will be around 6.84 million in a twelvemonth. Therefore from this sum of concern travelers, there is about $ 1.3trillion of the entire cost of the trip that flows into the hotel industry in 2011. Global fiscal crisis in 2008 had besides triggered the corporation to cut their concern travel budget. There are some schemes that they have done during 3 old ages after the crisis ( 2009-2011 ) . Based on Ascend Corporate Travel Survey 2012 , from 340 respondent of concern travelers who based 43 % Europe, 30 % North America and 17 % Asia Pacific, there is an increasing figure of company which planning to alter their pick of hotels to salvage money in 2011. Whereas this status was encouraged budget hotel as a penchant adjustment for company for concern trip The Industry of Budget Hotel in Jakarta What becomes interesting from budget hotel market in Jakarta is how the supply and demand of budget hotel is significantly increasing in the short period of clip. Many hotel groups or air hose groups expand their concern to put in budget hotel, by seeing the possible demand of this hotel. For case, AirAsia Group, an air hose company based on Malaysia, who became a innovator of supplying a budget air hose ( Low Cost Carrier, LLC ) , has besides interested to make budget hotel with trade name Tune Hotel. After first established in Malaysia in 2007, Tune Hotel has spread in 6 states, such as Malaysia, Indonesia, England, Thailand, Filipina and Australia. In 2009, they launched two Tune Hotel in Bali which is in Kuta and Seminyak and in 2013, they are be aftering to spread out 13 Tune Hotels in Indonesia which will be in Jakarta, Bekasi, Surabaya, Pekanbaru, Makassar, Sola, Palembang, Tangerang and Bali ( Kompas, 5th September 2012, p.19 ) In the Figure1. : The growing in footings of figure of suites from period 2000-2012 below shows that budget hotel s growing compared with 3, 4 and 5 star hotels in footings of figure of suites is lifting important since emerged in 2006. Beginning: Adopted from informations internal Colliers International Indonesia, 2012 Figure1. : The growing in footings of figure of suites from period 2000-2012 The important supply of budget hotel is a respond for important demand from the market. It can be seen from the tenancy rate of budget hotel which is rather good better than 3 5 star hotels. The Figure1. : The tenancy rate from 5-star hotel to budget hotel shows that merely two old ages after budget hotel has emerged to the market, its tenancy rate is extremely better than 3 5 star hotels, even 5-star hotel has the lowest tenancy rate from 2000-2011. Beginning: Adopted from informations internal Colliers International Indonesia, 2012 Figure1. : The tenancy rate from 5-star hotel to budget hotel The higher demand of budget hotel than 3, 4, 5 star hotels gives an thought that budget hotel likely has satisfied their client and could make their trueness clients who wants to make repetition purchases of their services. However, before making high client satisfaction degree and holding trueness clients, there are values that budget hotel should give to their client. How client value creative activity that budget hotel has done to their client and how this value creative activity impacts their client satisfaction and trueness that finally will increase their demand degree and how this client value creative activity impacts to the hotel profitableness that impact the supply degree will be a intent for this research. Problem Designation Due to the demand of budget hotel is higher than 3, 4, 5 star hotels, therefore there is a mark that likely budget hotel has satisfied their client that finally could make client trueness who wants to make repetition purchases of their services hotel. However, in order to fulfill their client and make client trueness, they should give values to their client. Therefore, the issue in this thesis is to analyze The Impact of Customer Value Creation on Budget Hotel towards Customer Satisfaction, Customer Loyalty and Hotel Profitability . There are four countries of research job, What value creative activity that budget hotel has done towards its clients? What is the client satisfaction degree of budget hotel as an impact of client value creative activity? What are the ruling values in act uponing client satisfaction which will take to make client trueness? How is the profitableness degree of budget hotel compared to 4 and 5 star hotel as an impact from client satisfaction and client trueness? Research Objective The chief intents of this research paper are: To place and explicate the client s value of budget hotel To place and explicate of client satisfaction of budget hotel as impacts of the client value creative activity To place and explicate the ruling value in act uponing client satisfaction degree of budget hotel, which will take to make client trueness To place and explicate the correlativity between client satisfaction and client trueness of budget hotel To analyse the profitableness degree of budget hotel compared with 4 and 5 star hotel as an impact from client satisfaction degree and client trueness Significant Research The survey is important because it provides information which will be helpful for the readers: The survey is important in understanding the client behaviour and needs better. The survey will turn to the issue of client value creative activity to better the client satisfaction to make client trueness. The survey may be utile for many interested parties, particularly: Budget hotel groups. They may utilize this research to back up sweetening of client satisfaction and relationship Students and internal parties of Swiss German University. This research can be used as a mention for lectors and other pupils to carry on farther research. The research worker. The consequence of this research can be used to enrich my cognition. Academicians. The consequence of this research can be used to make farther research in the same industry. Scope and Limitation of Thesis In order that the survey on this topic more focal point, and to acquire the benefit from the survey, therefore the survey limited to: The value creative activity by budget hotel in Jakarta towards its client The impact of client value creative activity on client satisfaction and trueness The impact of client satisfaction and trueness on profitableness degree of budget hotel compared with hotel industry.
Tuesday, November 26, 2019
SAT Critical Reading -PrepScholar 2016 Students' Encyclopedia SAT / ACT Prep Online Guides and Tips The Critical Reading section of the SAT tests students' literacy skills, in particulartheir reading comprehension and understanding of vocabulary. It is meant to measure students' ability to understand written English on the level neededfor success in college courses. Top scorers on thissection tend to use methods of speed reading and skimming for importantdetails to their advantage, as Critical Readingquestions simultaneously requireclose reading and efficiency. Studies have also shown that maintaining a mindset of interest in the passages aidsa reader's retention of facts and details. Note: this article is a series in the PrepScholar2016 Students' Encyclopedia, a free students' and parents' SAT / ACT guide that provides encyclopedic knowledge. Read all the articles here! While studentsmay be accustomed to debatingvarious points of view within their English classrooms, they will not find room for subjective opinion on the SAT Critical Reading. Instead, each question has only one, unambiguously correct answer, even questions that ask for inference or interpretation. Preparation with SAT materialscan help students applytheir skills of reading comprehension to SATCritical Reading questions that maydiffer from traditional classroom approaches. Critical Reading sections are interspersed throughout the test with Mathematics and Writing sections. There aretwo 25 minute sections and one 20 minute section for a total of 70 minutes. The Critical Reading section asks a total of 67 questions, all of which are multiple choice. If students encounter three25 minute Critical Reading sections on the SAT, then one of them is experimental and will not be scored. On recently administered tests, students have reported encountering unexpectedCritical Reading questions that involved a "base question," followed by several "evidence questions" that referred back to it. For instance, an evidence question might take the form of, "Which of the following provides the best evidence for the previous question?" Since this format is not characteristic of questions onthe Critical Reading section, it is likely that these questions appeared on the experimental, or variable, section in order to test out new material for the redesigned SAT starting in Marchof 2016. Apart from these unconfirmed clues, students have no way of knowing exactly which SAT section is experimental and benefit from treating allsections as important fortheir overall score. There are two main types of questions within Critical Reading: passage-based questions and sentence completions. Passage-based questions test students' reading comprehensionand analysis, while sentence completionsask students to choose one or two vocabulary words that best fit the meaning of a given sentence.Across all Critical Readingsections, there are 19 sentence completions and 48 passage-based questions. Passage-based questions ask about a short passage of 100 to 200 words, a long passage of 400 to 800 words, or paired passages of 250 to 600 words. Paired passages usually address the same topic or theme, and students are asked to compare and contrast the excerpts or the perspectives of the authors. Passages alwaysconsist of prose and may be taken from longer works in the natural sciences, social sciences, humanities, literary fiction, or personal narrative. At the beginning of each passage is a blurb stating its source and author, whichmay help deepen students' comprehension by groundingthe passage in its historical context. Many SAT experts agree that passage-based questions fall into five general types. SAT teachers and tutors instruct students to use these soft categorizations in order to understand eachquestion's intent and to focus their attention on the relevant information within the passage(s). These question types may be identified asbig picture, little picture, inference, vocabulary in context, and author's perspective. The first Critical Reading question type asks for the "big picture," or main purpose, of a passage. Big picture questions tend toask fora passage's theme or its overall purpose, including whether it ismeant to inform, review, contradict, persuade, parody, or hypothesize. For instance, this official sample SAT question falls into the big picture category. Sample SAT Question The second question type asks for "little picture," or refers the reader to a specific detail within a passage and cites its location, as lines are numbered by multiples of five. This type of Critical Readingquestion may ask how a line functions within a paragraph, or what a paragraph accomplishes within theentire passage. While it is taken out of context, thisSAT sample question is an example of a little picture passage-based question. Sample SAT Question The third passage-based question type asks for an inference based on a line, paragraph, or passage in its entirety. These questions may differ from the inference skills students apply within their English classrooms, as they are not subjective and will only have one unambiguously correct answer choice. This sample question, while taken out of context, falls into this category of inference Critical Reading questions. Sample SAT Question Fourth, some questions ask about vocabulary in context. Unlike sentence completions, these questions generally refer to easy or medium-range vocabulary words that arebeing used in an unusual way within the context of the passage. Students must use context clues to glean the meaning or function of the word as it is being used. Often, the answer choices will contain higher level vocabulary words than the one under question. Sample SAT Question Finally, the fifth categorization refers to the author's technique, tone, or style. To prepare themselves for these kinds of questions, students are likely to benefit from studyingcommon tone classifications like somber, ambivalent, vindictive, sarcastic, earnest, and pragmatic. Sample SAT Question While Critical Reading questions may not all fall neatly within these domains, as they are based on analysis rather than on official College Board policy, most SAT tutors and teachers agree that the majority can bethus described. Taken together, passage-based questions test students' reading skills, including their ability to make inferences, to understand words and phrases in context, to apply literary terms like tone, theme, and symbol, and to evaluate an author's logic, argument, techniques, and purpose. While these question types may appear in any order, they are arranged chronologically to coincide withthe relevant passage(s). A question about the first paragraph in a passage, for instance, will appear near the beginning of agroup of questions, while a question about the passage's conclusion will be asked near the end of thatgroup. The remaining 19 questions in the Critical Reading section are sentence completions that test vocabulary. Allof these questions are independent from one another. They have one or two blanks and ask students to choose the word(s) that "best fits the meaning of the sentence as a whole." These questions test knowledge of the meaning of high level words. Commonly tested SAT vocabulary words include acrimonious, anachronistic, draconian, ephemeral, laconic, and ostracize. Students may prepare for these questions with the use of SAT vocabulary lists and flash cards. Along with an understanding of vocabulary, these sentences also test an awarenessof how a sentence fits together logically.Students benefit from seeing therelationships among words in a sentence. For instance, a conjunctiveadverb like "however" may indicatethat part of the sentence contrasts with another part, like in the following SAT sample question. Sample SAT Question Answer: B Each Critical Reading section starts out with 5 to 8 sentence completions, with the remainder of the questions being passage-based. Students who perform best on the Critical Reading section of the SAT have a strong working knowledge of SAT vocabulary words, as well as an ability to comprehend and analyze prose with efficiency. Students also benefit from taking a strategic approach to time management, some choosing to read the pertinent passage-based questions before reading the passage, along with using skimming and speed-reading techniques. Redesign Alert The new SAT, starting in Marchof 2016, eliminates sentence completion questions. Vocabulary questions will focus on medium-level, multiple-meaning words within the context of longer passages. Read more from the SAT Encyclopedia! Further Reading The Best Way to Read the Passage in SAT Reading The Best SAT Vocabulary Lists on the Web How to Get an 800 on SAT Reading
Friday, November 22, 2019
Women, Voice Pitch Authority, and Gender Bias Do we respond differently to the sound of a voice based on its gender? Do mens voices have more authority and are womens voices more friendly? These questions skim the surface of an overlooked aspect of gender discrimination bias that arises from how we judge a female voice, especially pitch. Typically, gender bias against women is rooted in optics. We look at hair color, body shape, size, weight, height, physical attractiveness and make assumptions. Clothing, skirt length, and style of attire provide visual cues that fuel stereotypes and feed into gender expectations. Take away sight and we still jump to conclusions, but now the pitch of a womans voice becomes the yardstick by which we measure her worth. Picture the stereotypical dumb blonde. How does she sound? Either we imagine her voice as high and squeaky, or soft and breathy like Marilyn Monroe. Its sexy, but it doesnt convey authority or increase trust. Going Low To gain authority, women have long believed that its better to pitch their voices lower. And experts have discovered that most women are following that dictum. Over the past 50 years, womens voices have dropped significantly. Although womens voices normally register a full octave higher than mens voices, today theyre just 2/3rds of an octave higher. The most prominent example of this vocal divide can be seen in the media where an enormous distinction exists between the types of products sold by female voices and those pitched by male voices. At first glance, it might appear that women and men enjoy parity based on the number of voiceovers on TV commercials. Womens voices are commonplace in commercials that sell everyday household items such as dishwashing detergent, toilet bowl cleaners, diapers, paper towels. But commercials selling big-ticket items such as cars and trucks are largely the domain of male voices. Thats because of the sexual politics surrounding how we perceive male and female voices. Writing for the UK website the New Humanist, Sally Feldman observes: [Theres] a basic difference between the way men and women tend to speak. Whereas men often breathe from their abdomen, women are more likely to constrict their voices to an upper range which allows less variety and less control. In a recent collection of essays, Well-Tuned Women, Kristin Linklater writes: Ã¢â¬Å"When a high voice connects with a strong impulse based, for instance, in anger or fear, it becomes shrill, strident, screechy, piercing, nasal, penetrating, sharp, squeaky or brassy and generally unpleasant to the point of causing major distress in the hearers.Ã¢â¬ Men, on the other hand, with their deeper voices and richer tones, find it easier to convey authority and control. ItÃ¢â¬â¢s partly physiological. MenÃ¢â¬â¢s voices are lower than womenÃ¢â¬â¢s because they have a larger larynx, developed in the AdamÃ¢â¬â¢s apple at puberty, and longer, thicker vocal folds.... Anne Karpf [author of The Human Voice] argues that men have come to assert power through their deep voices and resonant tones to such an extent that Ã¢â¬Å"pitch has become a weapon in the gender wars. Men in Control Look beyond TV commercials and youll see how effectively men have wielded the power of pitch in the gender wars. Ever notice there are no female announcers on game shows? asks veteran voice actor Lora Cain. None serve as announcers on TV talk shows, and very few do network promos or movie trailers two of the most prestigious and highly-coveted jobs in the voiceover industry. According to Cain, statistics bear this out. Men do 80% of the voice work while women accounting for only 20%. Why does gender discrimination exist in a field where its not how you look but how you sound? Cain feels its because those positions of clout that determine whether a voice will be male or female namely, writers and directors are held primarily by men. The key is more women writers and women directors, she observed in a recent phone interview. If there were more women writers, thered be more of a tendency to say, Lets consider a woman for this. Opening Doors for Women Voiceover professional Lora Cain is one of just a handful of women competing at the upper levels of this male-dominated field, and shes acutely aware of how the deck is stacked against female announcers and women voice actors. Theres this belief that women dont sound good in certain situations or that women dont like to listen to women. Wheres the logic in that? she argues. Women talk to each other, and women make 80% of the buying decisions in this country. But when a woman wants advice on what to buy, shes not as likely to ask her male partner as she is a female friend...or even another woman standing in line at the bathroom. Thats just what women do. So, of course, we listen to other women. We seek out each others opinions. We areÃ our greatest resource. Im hoping that we can change that belief little by little. Cain credits changing opinions in the industry as opening doors for women. Whats popular now is the real person sound. Its created new opportunities and thats really wonderful. But women are still shut out of certain jobs where theres an expectation that you need to have a certain weight behind your voice. Some say that women dont have that, but thats not true. She cites Randy ThomasÃ as a woman with vocal weight. Described as the most recognized female voice in America,Ã Thomas is best known as the voice of the TV showÃ Entertainment TonightÃ and the Hooked on Phonics commercials. Thomas shattered the voiceover glass ceiling in 1993 when she became the first female announcer of the Academy Awards. Since then, shes done the Oscars at least seven times as well as the Miss America Pageant and the Democratic National Convention. Shes the first announcer male or female to hit the trifecta of announcing the Big Three Awards the Oscars, the Tonys and the Primetime Emmys in a single year. Confidence Thomas has broken out of the pack of female voice talent due to that authoritative voice, as Cain describes it. You hear it and you believe her. This authority and forcefulness is ultimately the biggest hurdle facing women in the voiceover industry and in business as well. Listeners, like clients and co-workers, are more willing to place their trust in the voice that sounds confident and assured. The Count Is In A March 2010 AdweekMedia/Harris PollÃ bears out these findings. Researchers asked participants to listen to male and female voiceovers in commercials and judge them based on various criteria. When asked who sounded more forceful, 48% chose the male voiceover while only 2% chose the female. When asked who sounded more soothing, respondents overwhelmingly chose the female voiceover 48% vs. only 8% for the male. Both genders were regarded as equally persuasive with 18% choosing the male voiceover vs. 19% choosing the female. Yet when it comes to major purchases, authority seems to trump soothing or persuasive. When asked which voiceover would be more likely to sell them on buying a car or a computer, respondents chose the male voice 3-4 times more often than the female; only 7% chose the female voice in either situation. In comparison, 28% of respondents felt the male voiceover was more likely to sell them a car, and 23% felt they were more likely to buy a computer based on the male voice. The problem is that we hear gender first and form assumptions about the speaker even before we have a chance to assess timbre, pitch, speed, clarity, and other vocal qualities that might establish authority or trust. Unfortunately, hearing gender isnt all that different from seeing gender when we discriminate based on sex alone and assign characteristics to physical traits often arbitrarily, stereotypically, and unfairly. Crossing Barriers Like Thomas, Cain has come up against the structural bias inherent in an industry where voices are judged by how well they sell. Shes been taking a crack at another glass ceiling announcing TV game shows as the only woman among half a dozen candidates vying to announce the popular syndicated showÃ Wheel of Fortune.Ã When the shows longtime male announcer passed away in November 2010, Caine pushed for the producer to consider a woman. Although there are no female announcers on any games shows currently in production, Cain is optimistic, noting, We go through these cycles in the 80s and 90s women could be heard as announcers on game shows although they were mostly cable channels. When she pointed out toÃ Wheel of FortuneÃ executive producer Harry Friedman that there were no other women announcers on TV game shows today, he was willing to give her a shot. Although the person behind the voice usually remains invisible, Cains putting her thoughts forward along with her voice to make audiences aware that women are capable of doing the same quality work as men, just as they do in every other career field. Im calling attention to this, Cain explains, because we need to recognize when women cross these barriers. At the same time, however, it would be nice to have viewers listen to someone like Randy Thomas and think, Oh, she sounds great instead of focusing solely on the fact that, Oh, thats a woman. Sources Camber, Rebecca.Ã Why women who want to get ahead get a husky voice.Ã DailyMail.co.uk.Dolliver, Mark. How People React to Male vs. Female Voiceovers.Ã Adweek.com. 8 March 2010.Feldman, Sally.Ã Speak up.Ã NewHumanist.org.uk.Hendrickson, Paula. Choice Voice. EMMY Magazine at RandyThomasVO.com.
Wednesday, November 20, 2019
A Comparative Analysis of the Movie 300 and Herodotuss The Persian Wars - Essay Example However, the movie committed major deviations from HerodotusÃ¢â¬â¢s historical accounts of the Persian Wars. This paper attempts to discuss the differences between the film 300 and HerodotusÃ¢â¬â¢s account of the last stand at Thermopylae in terms of military tactics, naval engagements, and religion. In the movie, the King of Sparta, Leonidas, and his best soldiers confront XerxesÃ¢â¬â¢s enormous army at the northern GreeceÃ¢â¬â¢s narrow pass and courageously restrain the Persians. And the age-old motivating importance of sacrifice has been preserved. Hence, for people who think that the merit of a film is established firmly by its episodes, and that the value of its rhythm, visuals, acting, screenplay, and historical accuracy are merely icing in the cake, the 300 will be worth a watch. However, for people who think that rhythm, visuals, acting, screenplay, and historical accuracy represent the true success of film, that a setting is merely the objective, and that the objecti ve should never be confused with the action, the 300 is a quite worthless film. Military Tactics In the film 300 Leonidas is depicted as planning to carry his 300 elite soldiers to Thermopylae to crush the Persian army and stand up for freedom. Leaving behind the unsophisticated principle of justice, rationality, and freedomÃ¢â¬âthe Spartans, similar to other Greeks, had a history of trying to subjugate if not really colonize other populations when it served their goalsÃ¢â¬âit is nonsensical to propose that an exceptional Spartan commander like Leonidas would think that his elite army of 300 could spoil the ambitious goal of tens of thousands of Persian soldiers. The enthusiasm of Leonidas is not convincing or believable. The real last stand of the 300 as a hold-back strategy is historical and plausible. Some of the depictions of the military strategy are historically inaccurate. For instance, the filmmakers chose to reduce the Spartan body armors to their symbolic and basic a spects: weapons, shields, cloak, and headdress. The outcome is superhuman images, hoplites stripped of body armors. Any Greek fighter would refuse to go to war without some kind of upper body shield. There are other historical inaccuracies. Ephialtes, the Greek who double-crossed the Greek army, is shown as a badly misshapen Spartan recluse whose betrayal stems from the refusal of Leonidas to permit him to take part in the battle. Gorgo, the wife of Leonidas, who was trivially mentioned in the historical accounts, is granted with a very important role. The domestic political schemes in Sparta are entirely fictional. The route at Thermopylae is depicted as an extremely constricted crevice between upright rock faces. The Greek forces are depicted advancing south of Sparta but Thermopylae is located at the northern part of Sparta. Illusory creatures appear every now and then, like the giant elephants and rhinoceros, at the battle. These are imaginary additions. The documentary The Last Stand of the 300 accurately describes the military strategies at Thermopylae. Most of the descriptions are in line with HerodotusÃ¢â¬â¢s accounts. The Greek army positioned themselves in a phalanx, a fortification of encrusted spearpoints and
Tuesday, November 19, 2019
The concept of urban flux - Essay Example Flux came into existence in 1950s with the neo-dada movement that used sound, sight, spectacles and event to explore artistic experience available in those days. This marked the beginning of change in art and urban environment, with more designers engaging into art as a score for performance. In addition, new technological innovations and the unstable urban environment have led to development of new trends flux display. For example, it is now possible to establish pixilated displays on the entire facade of buildings in urban areas. Transit vehicles as well can be used as mobile billboard as they move around the city (Hack, 2011). There are a number of ways in which urban flux has contributed into the current urban experience. The first one is that fluxes act as touristÃ¢â¬â¢s attraction. For instances, by 1970s, Times Square was one of the places avoided by New Yorkers and tourist since it had become the hideout for criminal and sex workers (Hack, 2011). Despite the many attempts t o clear the unfortunate reputation the situation did not change, not until, designers came up with a plan they referred to as forty-second street now. The plan projected that the ground floor of all the buildings along Times Square streets to be covered with signage. In addition, new zoning rules were created which made it a requirement for every building plan to include signage and all tall building to have a 50 sq ft or more of super signage. Currently, New York Times Square is the most attractive and frequently visited areas in New York. The second one is that flux promotes communication and dissemination of information to a large number of people. This is possible because most of the urban flux displays are along the pedestrian pathways. For example, the Berlin wall paintings and Democracy wall in Beijing. The third advantage of urban flux is that it helps to create an attachment between the residents of a place and its environment. For instance, public art can symbolize a lost history of a place or engaging the public in its creation (Hack, 2011). Lastly, flux can bring back to life neglected and transitional parts of a city. A program on mural Arts in Philadelphia has significantly assisted in transforming parts of the city that were once abandoned. Urban flux, however, is associated with a number of ethical and legal issues. The first one is that, in most cases, temporary signage tends to persist even after building construction is completed. The second issue is an argument that advertisement fluxes on street benches and stands make the city untidy. The third one suggests that urban flux allow display of adverts that promotes unacceptable social practices such as beer drinking. The last one is that urban flux, especially the mural program does not clearly outline the rights entailed to an artistÃ¢â¬â¢s work ownership and maintenance terms. The fifth one is that some murals may be offensive in a way. Moreover, there are difficulties encountered in regu lating flux. For instance, the controversies on whether a fully pixilated facade is a sign or an element, a commercial billboard or art. The other difficult issue is determining the duration temporary elements should remain on the construction sites. In addition, it is also not clear if there are
Saturday, November 16, 2019
Restaurant Review Essay Toronto, with a population of 5.5 million people, is the largest, modern and culturally diverse city in Canada. As it is one of the most multicultural cities on earth, no other city has this unique international atmosphere than the Greater Toronto Area. There are presently over 140 languages and dialects spoken in Toronto and because of these reasons, many immigrants choose to live in this beautiful city. It is certain that the increase in immigrants will definitely bring a positive impact to the local food industry. There are many different kinds of restaurants that are located in the city of Toronto; such as family style, country style, Western, Chinese, Korean, and etc. One of the most astonishing restaurants I have visited is called Kinton Ramen. Kinton Ramen is located in the city of Toronto, at 51 Baldwin Street. Kinton Ramen is an authentic Japanese noodle bar restaurant that specializes in traditional Japanese alcoholic drinks and Ramen. The traditional flavour of the restaurant can be seen beyond the vast array of menu items into its atmosphere and decors. This 46 seats restaurant was opened in May 2012 and has become a landmark on Baldwin Street for those customers who are looking for traditional Japanese Ramen. Kinton Ramen was established by the owners of the Ã¢â¬Å"GuuÃ¢â¬ Japanese bar restaurant chain and is being operated independently by the Kinton Ramen group. Read more: Restaurant Review Essay Kinton Ramen utilizes online mediums and word of mouth as their marketing strategies. Through using online mediums such as online blog and Facebook, it has enabled the restaurant to connect and interact with new customers from the internet, and has also allowed the restaurant to build relationships with existing customers. For example: After you have finished a bowl of Ramen, the sever may invite you to take a photo that would be posted on Facebook; in which you would be identified as a Kinton Bowler (optional). Additional reasons that contribute to Kinton RamenÃ¢â¬â¢s success would be word of mouth from customers. I came to know about this unique Japanese noodle bar located on Baldwin Street from my friends. After visiting to Kinton Ramen, I found there are three elements that lead Kinton RamenÃ¢â¬â¢s success are consistency, efficiency, and excellent customer service. I have visited the restaurant for more than five times, and the food items have been consistent and delicious. As mentioned before, Kinton Ramen is a 46 seats restaurant, consequently seats are very limited. Hence, the Kinton Ramen group takes the time control very seriously. Orders are usually prepared within 5 to 10 minutes after being placed by customer. In addition to the restaurantÃ¢â¬â¢s efficient service, Kinton Ramen offers excellent hospitality services. Kinton Ramen staff members will enthusiastically greet all customers and because of their team spirit and all warm-hearted service attitudes, they have created an enjoyable surrounding for their customers. As a final point, Kinton Ramen is an excellent Japanese noodle bar restaurant. They are not only selling delicious food and beverage items, but also offer enthusiastic customer service. These reasons undeniably are making me to go their restaurant more often.
Thursday, November 14, 2019
Cadburys - Marketing Strategies In order to increase sales Cadburys needs to undertake a range of marketing activities before deciding upon the best way to encourage the purchase of its product. When identifying the basic principals which Cadburys must apply to its marketing will be its basic objectives because all business must have objectives it allows them to increase sales and make profit. Corporate aims are the long term intentions of a business, whereas corporate objectives are the specific targets required to achieve the aims. The common aim and objectives of the corporation such as Cadbury includes the following: 1 Survival 2 Profit maximisation- which is often taken to be the reason why firms exists and to be the primary objectives in practices most firms have a hierarchy of objectives when a firms survival is threaten it may profit maximise in order to restore its financial health. 3 Growth- which includes Cadbury selling new products or expanding overseas. 4 Diversification- which is the spreading of business risks by reducing dependence on one product. 5 Sales maximisation- which is the increasing of sales 6 Improving the product image-which includes creating a new logo or launching a new brand of product and creating more attractive packaging. For example, Cadbury set out two objectives for the development of their chocolate, Fuse. These were: 1. To grow the market for chocolate confectionery 2. To increase Cadbury's share of the snacking sector When launching a product the company CadburyÃ¢â¬â¢s had to make sure that any new product in the snaking sector must establish points of difference, creating a unique selling proposition (USP) i.e. a product with unique appeal which is not shared by any of its competitors. Referring back to the example of Fuse, Cadbury lost a lot of money
Monday, November 11, 2019
Harivanshrai Srivastav (November 27, 1907 Ã¢â¬â January 18, 2003) was a Hindi poet. He born in an ordinary Kayasth family in a small town near Allahabad. He was called Ã¢â¬Å"bachchanÃ¢â¬ at home, which means Ã¢â¬Å"child.Ã¢â¬ He received his formal schooling in a municipal school and attended Kayasth Paathshaalas to learn Urdu, which was the family tradition so as to help getting jobs in court. He completed his later education both at the Allahabad University and Banaras Hindu University. Since he gave up his university education to participate in the great upsurge of nationalism that began in 1930. Realizing that this was not the path he wanted to follow, he went back to university. However from 1941 to 1952 he taught in the English Department at the Allahabad University and after that he spent the next two years at Cambridge University doing his doctoral thesis on W.B. Yeats. It was then, that he used Ã¢â¬ËBachchanÃ¢â¬â¢ as his last name instead of Srivasta. HarivanshraiÃ¢â¬â¢s thesis got him his PhD at Cambridge. He however is the second Indian to get his doctorate in English literature from Cambridge. After returning to India he again took to teaching and also served at All India Radio, Allahabad. In 1955, Harivanshrai shifted to Delhi to join the External Affairs Ministry as an officer on Special duty and during the period of 10 years that he served he was also associated with the evolution of Hindi as the official language. He also enriched Hindi through his translations of major writings. As a poet is famous for his poem Madhushala (a bar selling alcoholic drinks). Besides Omar KhayyamÃ¢â¬â¢s Rubaiyat, he will also be remembered for his Hindi translations of ShakespeareÃ¢â¬â¢s Macbeth and Othello and also the Bhagvad Gita. However in Nov 1984 he wrote his last poem Ã¢â¬ËEk November1984Ã¢â¬â¢ on Indira GandhiÃ¢â¬â¢s assassination. He got married to Shyama his first wife in 1926. She was just 14 yrs old. But she died 10 yrs later after suffering from a long spell of TB. Shortly after her death Harivanshrai married Teji Suri in 1942. The birth of his two sons Amitabh and Ajitabh changed the course of his life as his days of hardship ended when both his sons did extremely well in their careers Ã¢â¬â Amitabh became a superstar and a multi billionaire and Ajitab turned out to be a successful business magnate in England. Harivanshrai was nominated to the Indian Rajya Sabha in 1966 and received the Sahitya Akademi award three years later. In 1976 he was honoured with the Padma Bhushan for his immense contribution to Hindi literature. He was also honoured with the Saraswati Samman, the Sovietland Nehru Award and the Lotus Award of the Afro-Asian writersÃ¢â¬â¢ conference, for his unique contribution to the world of letters. But if ever asked to introduce himself, he had a simple introduction: Mitti ka tan, masti ka man, kshan-bhar jivan Ã¢â¬â mera parichay. (A body of clay, a mind full of play, a momentÃ¢â¬â¢s life Ã¢â¬â that is me.). Dr. Harivanshrai BachchanÃ¢â¬â¢ passed away on January 18, 2003, Dr Bachchan was 94 years old and had been suffering from serious respiratory ailments.
Saturday, November 9, 2019
Overall Understanding of the Case, 3 CÃ¢â¬â¢s Scenario and Analysis Of Complete Marketing Environment : Organic food refers to food items that are produced, processed and packaged without using chemicals. Organic food is increasingly becoming popular due to its perceived health benefits over conventional food. The industry is growing rapidly since the past five years and has caught the attention of farmers, manufacturers and, above all, consumers. The health benefits of organic food are more perceived than real. However, the public opinion that organic food is healthier than conventional food is quite strong and is the sole reason for about 30% growth in the organic food industry since the past 5-6 years In general, organic food consumers, manufacturers and farmers strongly believe in organic food having following benefits over non organic food: ? Better health: Since organic food is not prepared using chemical fertilizers and pesticides, it does not contain any traces of these strong chemicals and might not affect the human body. Better taste: People strongly believe that organic food tastes better than non organic food. The prominent reason for this belief is that it is produced using organic means of production. Further organic food is often sold locally resulting in availability of fresh produce in the market. Environment safety: As harmful chemicals are not used in organic farming, there is minimal soil, air and water pollution; thus ensuring a safe world for future generations to live in. Animal welfare: Animal welfare is an important aspect of producing organic milk, organic meat, organic poultry, and organic fish. People feel happy that the animals are not confined to a miserable caged life while eating organic animal products. ? ? ? Popular organic food items include organic tea, organic coffee, organic wine, organic meat, organic beef, organic milk, organic honey, organic vegetables, organic fruits, organic rice, organic corn, organic herbs, organic essential oils, organic coconut oil and organic olive oil. Indians prefer organic preserves, tea, honey, cashew butter and various flours. The organic concept is not limited to food items. Due to excessive usage of harmful chemicals in cosmetics, people are turning towards organic cosmetics, clothing etc. ACNielsen, survey suggests preference of consumers for functional foods Ã¢â¬â foods that have additional health benefits. India was among the top ten countries where health food, including organic food, was demanded by the consumers. Around the globe, Organic alternatives are purchased mainly for health reasons. Over two thirds of survey respondents think that organic foods are healthier for them and their children. This healthy perception is consistently strong across the Asia Pacific region. Online Indians top the list with 87 percent of consumers purchasing organic foods motivated by the perceived benefits they can derive for their childrenÃ¢â¬â¢sÃ¢â¬â¢ health. Health Benefit for kids is seen, hence even willing to pay more. Organic food market is still a developing market, especially in India. Most of the people who eat organic food donÃ¢â¬â¢t buy it regularly. Hence need to sell other health products too if one wishes to get a daily (or at least weekly) visit from their customers. Indian organic food consumer needs education. ? There are many consumers who are unaware of the difference between natural and organic food. Many people purchase products labeled as Natural thinking that they are Organic. Organic food refers to food items that are produced, manufactured and handled using organic means. Natural food, on the other hand, generally refers to food items that are not altered chemically or synthesized in any form. These are derived from plants and animals. Thus a natural food item is not necessarily organic and vice versa. Further, consumers are not aware of the certification system. Since certification is not compulsory for domestic retail in India, many fake organic products are available in the market. ? Q. 1 (a) Your organization , which already markets branded Indian spices and flours, is planning to enter the domestic market with organic foods in related products. Segment the market for organic foods, specify the target you as an organization will choose and develop a positioning platform. The Company is already into branded Indian spices and flours ( Consumer non durable category ) and has a robust Intensive Distribution channel & market share. They can use this strength in making the Marketing environment conducive to launching organic foods in the related products. Understand Consumer decision making process : Company needs to focus on the benefits and experiences ( Basic need of Hunger, Security need of being safer option and Health ) produced by these Organic foods over non organic ones & Question why their consumer will / is buying the Organic products. Concentrate on the Health need, influence consumers by educating them and providing adequate information on Organic foods. Allow them to evaluate alternatives and make firm and favourable purchase decisions. The company will expand market share basis this and increase customer satisfaction & resultant profits. Create pull with adequate & clear communication and use ultimate push at dealer / distributor end Ã¢â¬â i. e. modern retail format Ã¢â¬â in-store promotions In terms of opportunity will look at i) Product Development i. e. new organic products in present market and also ii) Related Product Diversification Ã¢â¬â New organic product in new market Ã¢â¬â from normal branded Spices & Flours to Organic ones. Can further expand the product line by adding packaged Organic Bread with added supplements / vitamins ; Whole grain, high fibre products ; Cereals and pulses. At a later stage also introduce other Organic food product lines like Vegetables, Fruits, Fruit juices etc. Marketing will determine which attributes are most important in influencing a consumerÃ¢â¬â¢s choice to purchase. Initially being a Consumer nondurable ( FMCG ) category of product, the involvement will be low. But with the increased awareness, emphasis on the emotional Health need, Credence attribute, consistent quality and value to customer, can look at moving our products to high involvement and Brand loyality. Therefore, creating awareness amongst consumers and within the distribution chain could be seen as an opportunity for marketers to find a positioning for Organic foods claiming health benefits, to reach out to a wider base. Product Ã¢â¬â Will prefer to choose Organic flours first then spices to begin with as flours are Base foods which are consumed in larger quantity as compared to spices which are Ingredient foods, consumed in lesser quantity. Also base foods have a larger reach and are considered more important as compared to ingredient foods. Segmentation : Name of Product : Potential customer needs : Organic Foods Ã¢â¬â Flours Ã¢â¬â Base Foods Basic Hunger need : Base Food Security need : Safe/No Harmful Chemicals / Clean Sub market : Determining variables : Consumer Characteristics Emotional need : Healthy Tasty and Nutritious Pure / Unadulterated High Fibre content Non Polluting / Environment Friendly Base Food : Flour Health & Nutrition B2B Ã¢â¬â Health Food Restaurants Health & nutrition value Availability Awareness Calorie / Nutrition info Children Health conscious Mothers Earning members of family Elders in family with special health needs. Further Segmentation Geographic Ã¢â¬â Metro Ã¢â¬â A class cities Demographic Ã¢â¬â Income Ã¢â¬â High income group families Age / Occupation Ã¢â¬â Children : 3-15 yrs / Students Earning members of family : 25 Ã¢â¬â 60 yrs /Professionals Elders : 60 yrs + / Retired Psychographic Ã¢â¬â Health and fitness conscious With special health needs Ã¢â¬â like Nutrition, BP, Diabetes, Tension, Obesity etc Cultural shifts: lifestyle, leisure Target chosen : Customer : Mother Ã¢â¬â working / homemaker Consumer : Children Will first target Children Health needs, then at later stages of acceptance can cover all other areas of consumers and also introduce more product lines and variants as discussed earlier. Position : Positioning by Benefits : Basis is the benefit consumer gets in using the product, Product Promise POSITIONING STATEMENT : IT IS A ORGANIC FLOUR, BETTER THAN THE NORMAL NON ORGANIC FLOURS BECAUSE IT IS HARMFUL CHEMICAL FREE AND HENCE MORE HEALTHY AND NUTRITIOUS FOR GROWING CHILDREN The company will talk about the Farm to Fork concept Ã¢â¬â ie from unpolluted Creation to Consumption Everything is Organic, in the purest form. There is nothing artificial about it For a. Healthier India Will educate existing consumers, create awareness wrt FAB of Organic Foods through all possible areas of Media like TV, Print, In store promotions, Outdoor, Sampling, Demos, Direct mailers, Schools info sessions, Nutrition talks / classes, School Canteens, Health food outlets, Health food restaurants, Exercise areas, Public chat rooms, online etc Q. 1(b) Based on the above questionÃ¢â¬â¢s answer Ã¢â¬â Assume that the organic food category is in the introduction phase of PLC, accordingly what would be the major marketing decisions at this stage? Do you expect the adoption rate to be fast or slow? Justify. Major marketing decisions at this introduction phase of PLC As discussed above in the Overall Understanding of the Case, 3 CÃ¢â¬â¢s Scenario and Analysis Of Complete Marketing Environment and the Product STP, initially mass market the product through existing Intensive distribution network. This stage will see more of Product information through Promotional campaigns to increase Public awareness, which will then Stimulate demand. The later growth & maturity stages of PLC will see more of Brand Promotion and Market segmentation ( also see above ) Product chosen Ã¢â¬â Base food Ã¢â¬â flour , can move to whole grain organic bread / biscuits / pasta Also later Organic ingredient foods like spices, condiments Expand in the area of Organic pulses, vegetables, fruits, juices & preserves. Price Ã¢â¬â Premium / atleast 20% above normal non organic foods Place Ã¢â¬â Modern trade / also Health food Restaurants tie up like Subway etc which will exclusively use our organic flours for their whole wheat & multi grain breads. Promotion Ã¢â¬â In shop education, in store activation to educate consumer. Media like TV, Print, In store promotions, Outdoor, Sampling, Demos, Direct mailers, Schools info sessions, Nutrition talks / classes, School Canteens, Health food outlets, Health food restaurants, Exercise areas, Public chat rooms, online etc Initial Adoption rate will be slow. But with sustained awareness will wait for the tipping point in our favour. As new product category, greater awareness is required There is already a Movement towards natural foods from synthetic / chemical based foods : Beverages Ã¢â¬â Aerated drinks to juices, Tropicana, Real, no preservatives Ã¢â¬â LMN, Neebooz, Lemonez, Green tea. Base foods Ã¢â¬â white to brown Ã¢â¬â whole grain, multigrain breads, flour Cosmetics Ã¢â¬â study says 66% of what we apply is absorbed by body Ã¢â¬â harmful chemicals etc, Hence move towards organic & safe products eg Body Shop, Biotique etc Organic food market small now but Volume to come from growing trend of Health & Environment conscious campaigns and followers who will in turn be major influencers in buying decisions of people. Market will grow and prosper Ã¢â¬â by creating new market for safe, healthy, and environmentally friendly Organic Foods. Also with this the Company will maintain credibility and constantly improve quality and offerings to suit customer needs and hence hope to create a big brand with loyal customers over a sustained period of time.
Thursday, November 7, 2019
buy custom Mark Twain's Humorous Works essay Mark Twain is an author who has many humorous works. Good examples of such stories are The Adventure of Huckleberry Finn and The Jumping Frog of Calaveras County. In The Adventures of Huckleberry Finn, Mark Twain introduces a young boy called Huck who is looking for adventure and freedom. The setting of the novel is on the shore of river Mississippi. Pap, Huck drunken father, kidnapped him because he wanted 6000 dollars Huck had been awarded after finding the gold treasure with Tom Sawyer. As a result, Huck escapes using a canoe to the other side of river Mississippi where he meets Jim, a slave of Miss Watson. Jim too is searching for freedom and Huck, and he spend days and nights together to look for freedom. Jim and Huck travels down the river using a raft and they have adventure during their journey. They end up becoming best friends. Later, as they travel, they come across a house that had a dead man. They steal all what is in that house and go to a wrecked ship so as to travel. Unfortunately, they find murderers in the wrecked ship, and they take away the goods and money they had. Later, Jim and Huck separate after their raft crashes but reunite where they start to perform plays, but they find out that the person who had employed them had stolen other persons identity. Huck escapes but left to find his friend Jim who was sold by king, their employer. Jim is found in Tom Sawyers aunt, and tom and he rescue him. In the book, The Celebrated Jumping Frog of Calaveras County, Mark Twain brings out a story within a story. The author begins the story by recalling the mission he had regarded Angels Camp mining town. The narrators friend from the east had requested him to call Simon wheeler who stayed at Angels Camp to ask him about reverend Leonidas Smiley. He finds Mr. Wheeler in a local pub, and when he mentions the name of the reverend, he is taken to a corner. Mr. Wheeler claims not to know Leonidas Smiley and starts to narrate a tale of another character called Jim Smiley. He narrates that Jim was a gambler in that Angels Camp that could bet on whatevr thing, even when he had to alter sides to get the bet. However, whichever side he could take, Jim always ended up being the winner. Jim could also use his animals to bet, for instance he first uses a horse that he had named nag since she appeared to be in poor health. The horse won in the race, and Jim decides to use a dog. After going to a full action fight, it gave up the fight and; unfortunately, died. Smiley later uses a frog that he had trained to do somersaults, jump and catch flies. The ability of the frog to jump became famous in the area, and a stranger, one day asked for a frog contest, but Jim lost after the stranger tricked him. Simon wheeler later goes to the yard after he is called and the narrator gets an opportunity to escape from boredom and comes out of the corner. Later Simon re-enters the pub to narrate smileys one-eyed cow, but the narrator stops him and leaves the pub. In this two story, there are both similarities and differences in how the author, mark twain uses humor. Humor is whereby the author uses words or actions of the characters to prove amusements or laugher to the reader. In the similarities, mark uses the characters to bring out his humorous tone in the story. For instance, in the story The Adventure of Huckleberry Finn, Mark Twain uses Huckleberry Finn to bring out the humor. This humor is brought out with the action and words of this character. Twain puts his humorous word in the mouth of Huck. Twain also uses huckleberry tale as a tool satirize and evaluate his society. Twain also satirizes the religion to bring out humor when he talks about the widows plan to educate Huck using the stories in the bible. When the widow tells Huck that Moses had died, the author gives his reaction by saying: But by and by she let it out that Moses had been dead a considerable long time; so then I did not care no more about him; because I do not take stock in dead people (Twain 71). In the story The Celebrated Jumping Frog of Calaveras County, also uses characters too bring out humor. The characters have humorous traits, for instance, Jim Smiley is portrayed to have a greedy character whereby he bet on anything in order to attain it. With this greedy character, the author used Jim to describe how he did humorous act such as frog jumping contest and one-eyed cow to bet. For instance, when Smileys dog was defeated in the fight context the writer says: He give Smiley a look, as much as to say his heart was broke, and it was his fault, for putting up a dog that had not no hind legs for him to take bolt of, which was his main dependence in a fight, and then he limped off a piece, and laid down, and died" (Twain 20). In the difference, The Adventure of Huckleberry Finn uses satire to bring out humor. The author uses religious satire once he portrays the Shepherd sons and the Granger fords. They are two neighboring families fighting and killing one another, yet they share steam boat landing. When asked what the reason was, the son of grander fields humorously answers: It started years ago, along there. There was trouble bout something and then a lawsuit to settle it; and the lawsuit when one of the men, and so he got up and shot the man won the suit-which he would naturally do, of course (Twain 171). On the other hand, The Celebrated Jumping Frog of Calaveras County uses irony to bring out humor. The narrator is connecting this story with reality whereby he uses chooses word that show how simple and disinteresting westerners. For instance, the narrator portrays connection humorously when he says: Simon Wheeler backed me into a corner and blockaded me there with his chair, and then sat down and reeled off the monotonous narrative which follows this paragraph (Twain 97). In conclusion, it is evident that mark twain stories is humorous, and this makes the stories appealing to his readers. The humor also helps in expressing things that happen today; hence, these stories help improve peoples life. Buy custom Mark Twain's Humorous Works essay
Monday, November 4, 2019
Analysis of brand tribalism In the view of earning profit, marketers should develop as deeper, more affective relationship with their customers as they can. Some scholars reveal that competitive advantage can no longer be sustained on the basis of product attributes and perceived position. TodayÃ¢â¬â¢s Consumers are now developing unique and vibrant relationships with their brands (McAlexander et al 2003). And strong brand relationship has also been characterized as cults or tribes (Cova and Cova, 2002). In this sense, the brand gathers passionate consumers in a structured social relationship, binding members together through a shared social and interpersonal experience (Cova 1997, Muniz and OÃ¢â¬â¢Guinn 2001). Brand managers are advised to go beyond the common marketing theory to establish a more stable relationship with the group of tribal people. In this case, the discussion of the way to make stable relationship with these tribal members is receiving more and more attention. The aim of this paper is to analyze the definition of brand tribe and some relevant literatures to evaluate how marketers engage with the phenomena of brand tribe to build a long term relationship with tribes. Overview Concept of Brand tribalism Ã¢â¬Å"A brand tribe can be defined as a social network of varied persons -who are linked by a shared belief around a brand; its members are not simple consumers, they are also believers and promotersÃ¢â¬ Patrick Dixon (2010) Says. A brand tribe does collective action and therefore it is implicated as post-modern business. The emergence of brand tribalism represents tribal consumptions. Some scholars define the concept of tribal consumption as Ã¢â¬Å"Tribal Based Views of BrandÃ¢â¬ . Cova (1997) says that Brand tribalism emerges because there is a group of consumers who adore this brand emotionally connected by some values and usage of consumption, using the social Ã¢â¬Å"linking valueÃ¢â¬ of products and services to create a community and express identity. Ac cording to BagozziÃ¢â¬â¢s (2000) concept of international social action, social associations are the most important influence on an individualÃ¢â¬â¢s consumption decisions. In terms of this point, the phenomena of tribes can be presented as an expression of both self and social identity. Furthermore, Maffesoli (1996) establishes that consumer social identities and consumption choices shift depending on situational and lifestyle factors. So, the phenomena of Brand tribalism can also be understood and accessed through their shared beliefs, ideas and consumption. Due to this point, one individual consumer who has different categories of identity, may be involved in several different brand tribes at the same time. Practical Analysis Socially interconnected groups have been found to act loyally as a group because personal relationships are maintained through shared, regular consumption (Gainer, 1995). Brand just likes an art and consumers just like its diverse audiences bounded by a shared passion for Ã¢â¬Å"performanceÃ¢â¬ . Meanwhile, studies of consumer-consumer relationships and their influence on individual consumption have focused on brand communities (Berger et al., 2006; Muniz and OÃ¢â¬â¢Guinn, 2001; Schouten and McAlexander, 1995). This research expands the focus on social relationships in the consumer behavior area and looks into the dynamics of a group of consumers focusing on one brand (brand tribe) for marketing opportunities.
Saturday, November 2, 2019
Medical uses of algae - Research Paper Example They include both prokaryotes and eukaryotes. Algae both live and dead are being used by the humans. The fossil algal diatomite deposits in the shape of light but strong rocks are used as building materials and filtration media in water purification systems and swimming pools. Some fossil algae like Botryococcus are sources oil-rich deposits. Some other species of green algae are grown for obtaining bio chemicals for applications in medicine and cosmetics. The nuisance blue-green algae have beneficial uses especially Spirulina which is used as dietary supplement. The blue-green algae are better known as fresh water nuisance organisms which form as dense blooms affecting human activities through toxins generated by them, by clogging water courses and affecting recreational activities (Bellinger and Sigee). Alage has been described as organisms containing chlorophyll made up of one cell or grouped together in colonies or with many cells and at times joining together as simple tissues. Their sizes vary from unicellular of 3-10 um microns to giant kelps up to 70 mg long capable of growing 50 cm per day. They are found all over the earth in the sea, rivers, and lakes, also on soils and walls, in animal and plants (as symbionts-partners collaborating together) and it can just grow anywhere where light is available to conduct photosynthesis. Thus, alage are heterogeneous and identified in two major types: microalgae and microalgae. Microalgae grow in bentheic and littoral habitats and also in the ocean waters as Phytoplankton that comprises species such as diatoms, (bacillariophyta), dinoflagellates (dinophyta), green and yellow-brown flagellates (Chlorophyta; prasino-phyta; prymnesiophyta; cryptophyta, chrysophyta and rhaphdiophyta) and blue-green algae (cyano-phyta) (Gamal 1). Microalgal phyla provide chemical and pharmacological compounds besides bioactive compounds of marine resources back to compounds marine