Restaurant Review Essay Example for Free

Restaurant Review Essay Toronto, with a population of 5.5 million people, is the largest, modern and culturally diverse city in Canada. As it is one of the most multicultural cities on earth, no other city has this unique international atmosphere than the Greater Toronto Area. There are presently over 140 languages and dialects spoken in Toronto and because of these reasons, many immigrants choose to live in this beautiful city. It is certain that the increase in immigrants will definitely bring a positive impact to the local food industry. There are many different kinds of restaurants that are located in the city of Toronto; such as family style, country style, Western, Chinese, Korean, and etc. One of the most astonishing restaurants I have visited is called Kinton Ramen. Kinton Ramen is located in the city of Toronto, at 51 Baldwin Street. Kinton Ramen is an authentic Japanese noodle bar restaurant that specializes in traditional Japanese alcoholic drinks and Ramen. The traditional flavour of the restaurant can be seen beyond the vast array of menu items into its atmosphere and decors. This 46 seats restaurant was opened in May 2012 and has become a landmark on Baldwin Street for those customers who are looking for traditional Japanese Ramen. Kinton Ramen was established by the owners of the â€Å"Guu† Japanese bar restaurant chain and is being operated independently by the Kinton Ramen group. Read more: Restaurant Review Essay Kinton Ramen utilizes online mediums and word of mouth as their marketing strategies. Through using online mediums such as online blog and Facebook, it has enabled the restaurant to connect and interact with new customers from the internet, and has also allowed the restaurant to build relationships with existing customers. For example: After you have finished a bowl of Ramen, the sever may invite you to take a photo that would be posted on Facebook; in which you would be identified as a Kinton Bowler (optional). Additional reasons that contribute to Kinton Ramen’s success would be word of mouth from customers. I came to know about this unique Japanese noodle bar located on Baldwin Street from my friends. After visiting to Kinton Ramen, I found there are three elements that lead Kinton Ramen’s success are consistency, efficiency, and excellent customer service. I have visited the restaurant for more than five times, and the food items have been consistent and delicious. As mentioned before, Kinton Ramen is a 46 seats restaurant, consequently seats are very limited. Hence, the Kinton Ramen group takes the time control very seriously. Orders are usually prepared within 5 to 10 minutes after being placed by customer. In addition to the restaurant’s efficient service, Kinton Ramen offers excellent hospitality services. Kinton Ramen staff members will enthusiastically greet all customers and because of their team spirit and all warm-hearted service attitudes, they have created an enjoyable surrounding for their customers. As a final point, Kinton Ramen is an excellent Japanese noodle bar restaurant. They are not only selling delicious food and beverage items, but also offer enthusiastic customer service. These reasons undeniably are making me to go their restaurant more often.

Cadburys - Marketing Strategies :: Business Management Studies

Cadburys - Marketing Strategies In order to increase sales Cadburys needs to undertake a range of marketing activities before deciding upon the best way to encourage the purchase of its product. When identifying the basic principals which Cadburys must apply to its marketing will be its basic objectives because all business must have objectives it allows them to increase sales and make profit. Corporate aims are the long term intentions of a business, whereas corporate objectives are the specific targets required to achieve the aims. The common aim and objectives of the corporation such as Cadbury includes the following: 1 Survival 2 Profit maximisation- which is often taken to be the reason why firms exists and to be the primary objectives in practices most firms have a hierarchy of objectives when a firms survival is threaten it may profit maximise in order to restore its financial health. 3 Growth- which includes Cadbury selling new products or expanding overseas. 4 Diversification- which is the spreading of business risks by reducing dependence on one product. 5 Sales maximisation- which is the increasing of sales 6 Improving the product image-which includes creating a new logo or launching a new brand of product and creating more attractive packaging. For example, Cadbury set out two objectives for the development of their chocolate, Fuse. These were: 1. To grow the market for chocolate confectionery 2. To increase Cadbury's share of the snacking sector When launching a product the company Cadbury’s had to make sure that any new product in the snaking sector must establish points of difference, creating a unique selling proposition (USP) i.e. a product with unique appeal which is not shared by any of its competitors. Referring back to the example of Fuse, Cadbury lost a lot of money

Harivansh Rai Bachan Essay

Harivanshrai Srivastav (November 27, 1907 – January 18, 2003) was a Hindi poet. He born in an ordinary Kayasth family in a small town near Allahabad. He was called â€Å"bachchan† at home, which means â€Å"child.† He received his formal schooling in a municipal school and attended Kayasth Paathshaalas to learn Urdu, which was the family tradition so as to help getting jobs in court. He completed his later education both at the Allahabad University and Banaras Hindu University. Since he gave up his university education to participate in the great upsurge of nationalism that began in 1930. Realizing that this was not the path he wanted to follow, he went back to university. However from 1941 to 1952 he taught in the English Department at the Allahabad University and after that he spent the next two years at Cambridge University doing his doctoral thesis on W.B. Yeats. It was then, that he used ‘Bachchan’ as his last name instead of Srivasta. Harivanshrai’s thesis got him his PhD at Cambridge. He however is the second Indian to get his doctorate in English literature from Cambridge. After returning to India he again took to teaching and also served at All India Radio, Allahabad. In 1955, Harivanshrai shifted to Delhi to join the External Affairs Ministry as an officer on Special duty and during the period of 10 years that he served he was also associated with the evolution of Hindi as the official language. He also enriched Hindi through his translations of major writings. As a poet is famous for his poem Madhushala (a bar selling alcoholic drinks). Besides Omar Khayyam’s Rubaiyat, he will also be remembered for his Hindi translations of Shakespeare’s Macbeth and Othello and also the Bhagvad Gita. However in Nov 1984 he wrote his last poem ‘Ek November1984’ on Indira Gandhi’s assassination. He got married to Shyama his first wife in 1926. She was just 14 yrs old. But she died 10 yrs later after suffering from a long spell of TB. Shortly after her death Harivanshrai married Teji Suri in 1942. The birth of his two sons Amitabh and Ajitabh changed the course of his life as his days of hardship ended when both his sons did extremely well in their careers – Amitabh became a superstar and a multi billionaire and Ajitab turned out to be a successful business magnate in England. Harivanshrai was nominated to the Indian Rajya Sabha in 1966 and received the Sahitya Akademi award three years later. In 1976 he was honoured with the Padma Bhushan for his immense contribution to Hindi literature. He was also honoured with the Saraswati Samman, the Sovietland Nehru Award and the Lotus Award of the Afro-Asian writers’ conference, for his unique contribution to the world of letters. But if ever asked to introduce himself, he had a simple introduction: Mitti ka tan, masti ka man, kshan-bhar jivan — mera parichay. (A body of clay, a mind full of play, a moment’s life – that is me.). Dr. Harivanshrai Bachchan’ passed away on January 18, 2003, Dr Bachchan was 94 years old and had been suffering from serious respiratory ailments.

Marketing Management †Caselet on Organic Foods Essay

Overall Understanding of the Case, 3 C’s Scenario and Analysis Of Complete Marketing Environment : Organic food refers to food items that are produced, processed and packaged without using chemicals. Organic food is increasingly becoming popular due to its perceived health benefits over conventional food. The industry is growing rapidly since the past five years and has caught the attention of farmers, manufacturers and, above all, consumers. The health benefits of organic food are more perceived than real. However, the public opinion that organic food is healthier than conventional food is quite strong and is the sole reason for about 30% growth in the organic food industry since the past 5-6 years In general, organic food consumers, manufacturers and farmers strongly believe in organic food having following benefits over non organic food: ? Better health: Since organic food is not prepared using chemical fertilizers and pesticides, it does not contain any traces of these strong chemicals and might not affect the human body. Better taste: People strongly believe that organic food tastes better than non organic food. The prominent reason for this belief is that it is produced using organic means of production. Further organic food is often sold locally resulting in availability of fresh produce in the market. Environment safety: As harmful chemicals are not used in organic farming, there is minimal soil, air and water pollution; thus ensuring a safe world for future generations to live in. Animal welfare: Animal welfare is an important aspect of producing organic milk, organic meat, organic poultry, and organic fish. People feel happy that the animals are not confined to a miserable caged life while eating organic animal products. ? ? ? Popular organic food items include organic tea, organic coffee, organic wine, organic meat, organic beef, organic milk, organic honey, organic vegetables, organic fruits, organic rice, organic corn, organic herbs, organic essential oils, organic coconut oil and organic olive oil. Indians prefer organic preserves, tea, honey, cashew butter and various flours. The organic concept is not limited to food items. Due to excessive usage of harmful chemicals in cosmetics, people are turning towards organic cosmetics, clothing etc. ACNielsen, survey suggests preference of consumers for functional foods – foods that have additional health benefits. India was among the top ten countries where health food, including organic food, was demanded by the consumers. Around the globe, Organic alternatives are purchased mainly for health reasons. Over two thirds of survey respondents think that organic foods are healthier for them and their children. This healthy perception is consistently strong across the Asia Pacific region. Online Indians top the list with 87 percent of consumers purchasing organic foods motivated by the perceived benefits they can derive for their children’s’ health. Health Benefit for kids is seen, hence even willing to pay more. Organic food market is still a developing market, especially in India. Most of the people who eat organic food don’t buy it regularly. Hence need to sell other health products too if one wishes to get a daily (or at least weekly) visit from their customers. Indian organic food consumer needs education. ? There are many consumers who are unaware of the difference between natural and organic food. Many people purchase products labeled as Natural thinking that they are Organic. Organic food refers to food items that are produced, manufactured and handled using organic means. Natural food, on the other hand, generally refers to food items that are not altered chemically or synthesized in any form. These are derived from plants and animals. Thus a natural food item is not necessarily organic and vice versa. Further, consumers are not aware of the certification system. Since certification is not compulsory for domestic retail in India, many fake organic products are available in the market. ? Q. 1 (a) Your organization , which already markets branded Indian spices and flours, is planning to enter the domestic market with organic foods in related products. Segment the market for organic foods, specify the target you as an organization will choose and develop a positioning platform. The Company is already into branded Indian spices and flours ( Consumer non durable category ) and has a robust Intensive Distribution channel & market share. They can use this strength in making the Marketing environment conducive to launching organic foods in the related products. Understand Consumer decision making process : Company needs to focus on the benefits and experiences ( Basic need of Hunger, Security need of being safer option and Health ) produced by these Organic foods over non organic ones & Question why their consumer will / is buying the Organic products. Concentrate on the Health need, influence consumers by educating them and providing adequate information on Organic foods. Allow them to evaluate alternatives and make firm and favourable purchase decisions. The company will expand market share basis this and increase customer satisfaction & resultant profits. Create pull with adequate & clear communication and use ultimate push at dealer / distributor end – i. e. modern retail format – in-store promotions In terms of opportunity will look at i) Product Development i. e. new organic products in present market and also ii) Related Product Diversification – New organic product in new market – from normal branded Spices & Flours to Organic ones. Can further expand the product line by adding packaged Organic Bread with added supplements / vitamins ; Whole grain, high fibre products ; Cereals and pulses. At a later stage also introduce other Organic food product lines like Vegetables, Fruits, Fruit juices etc. Marketing will determine which attributes are most important in influencing a consumer’s choice to purchase. Initially being a Consumer nondurable ( FMCG ) category of product, the involvement will be low. But with the increased awareness, emphasis on the emotional Health need, Credence attribute, consistent quality and value to customer, can look at moving our products to high involvement and Brand loyality. Therefore, creating awareness amongst consumers and within the distribution chain could be seen as an opportunity for marketers to find a positioning for Organic foods claiming health benefits, to reach out to a wider base. Product – Will prefer to choose Organic flours first then spices to begin with as flours are Base foods which are consumed in larger quantity as compared to spices which are Ingredient foods, consumed in lesser quantity. Also base foods have a larger reach and are considered more important as compared to ingredient foods. Segmentation : Name of Product : Potential customer needs : Organic Foods – Flours – Base Foods Basic Hunger need : Base Food Security need : Safe/No Harmful Chemicals / Clean Sub market : Determining variables : Consumer Characteristics Emotional need : Healthy Tasty and Nutritious Pure / Unadulterated High Fibre content Non Polluting / Environment Friendly Base Food : Flour Health & Nutrition B2B – Health Food Restaurants Health & nutrition value Availability Awareness Calorie / Nutrition info Children Health conscious Mothers Earning members of family Elders in family with special health needs. Further Segmentation Geographic – Metro – A class cities Demographic – Income – High income group families Age / Occupation – Children : 3-15 yrs / Students Earning members of family : 25 – 60 yrs /Professionals Elders : 60 yrs + / Retired Psychographic – Health and fitness conscious With special health needs – like Nutrition, BP, Diabetes, Tension, Obesity etc Cultural shifts: lifestyle, leisure Target chosen : Customer : Mother – working / homemaker Consumer : Children Will first target Children Health needs, then at later stages of acceptance can cover all other areas of consumers and also introduce more product lines and variants as discussed earlier. Position : Positioning by Benefits : Basis is the benefit consumer gets in using the product, Product Promise POSITIONING STATEMENT : IT IS A ORGANIC FLOUR, BETTER THAN THE NORMAL NON ORGANIC FLOURS BECAUSE IT IS HARMFUL CHEMICAL FREE AND HENCE MORE HEALTHY AND NUTRITIOUS FOR GROWING CHILDREN The company will talk about the Farm to Fork concept – ie from unpolluted Creation to Consumption Everything is Organic, in the purest form. There is nothing artificial about it For a. Healthier India Will educate existing consumers, create awareness wrt FAB of Organic Foods through all possible areas of Media like TV, Print, In store promotions, Outdoor, Sampling, Demos, Direct mailers, Schools info sessions, Nutrition talks / classes, School Canteens, Health food outlets, Health food restaurants, Exercise areas, Public chat rooms, online etc Q. 1(b) Based on the above question’s answer – Assume that the organic food category is in the introduction phase of PLC, accordingly what would be the major marketing decisions at this stage? Do you expect the adoption rate to be fast or slow? Justify. Major marketing decisions at this introduction phase of PLC As discussed above in the Overall Understanding of the Case, 3 C’s Scenario and Analysis Of Complete Marketing Environment and the Product STP, initially mass market the product through existing Intensive distribution network. This stage will see more of Product information through Promotional campaigns to increase Public awareness, which will then Stimulate demand. The later growth & maturity stages of PLC will see more of Brand Promotion and Market segmentation ( also see above ) Product chosen – Base food – flour , can move to whole grain organic bread / biscuits / pasta Also later Organic ingredient foods like spices, condiments Expand in the area of Organic pulses, vegetables, fruits, juices & preserves. Price – Premium / atleast 20% above normal non organic foods Place – Modern trade / also Health food Restaurants tie up like Subway etc which will exclusively use our organic flours for their whole wheat & multi grain breads. Promotion – In shop education, in store activation to educate consumer. Media like TV, Print, In store promotions, Outdoor, Sampling, Demos, Direct mailers, Schools info sessions, Nutrition talks / classes, School Canteens, Health food outlets, Health food restaurants, Exercise areas, Public chat rooms, online etc Initial Adoption rate will be slow. But with sustained awareness will wait for the tipping point in our favour. As new product category, greater awareness is required There is already a Movement towards natural foods from synthetic / chemical based foods : Beverages – Aerated drinks to juices, Tropicana, Real, no preservatives – LMN, Neebooz, Lemonez, Green tea. Base foods – white to brown – whole grain, multigrain breads, flour Cosmetics – study says 66% of what we apply is absorbed by body – harmful chemicals etc, Hence move towards organic & safe products eg Body Shop, Biotique etc Organic food market small now but Volume to come from growing trend of Health & Environment conscious campaigns and followers who will in turn be major influencers in buying decisions of people. Market will grow and prosper – by creating new market for safe, healthy, and environmentally friendly Organic Foods. Also with this the Company will maintain credibility and constantly improve quality and offerings to suit customer needs and hence hope to create a big brand with loyal customers over a sustained period of time.

buy custom Mark Twains Humorous Works essay

buy custom Mark Twain's Humorous Works essay Mark Twain is an author who has many humorous works. Good examples of such stories are The Adventure of Huckleberry Finn and The Jumping Frog of Calaveras County. In The Adventures of Huckleberry Finn, Mark Twain introduces a young boy called Huck who is looking for adventure and freedom. The setting of the novel is on the shore of river Mississippi. Pap, Huck drunken father, kidnapped him because he wanted 6000 dollars Huck had been awarded after finding the gold treasure with Tom Sawyer. As a result, Huck escapes using a canoe to the other side of river Mississippi where he meets Jim, a slave of Miss Watson. Jim too is searching for freedom and Huck, and he spend days and nights together to look for freedom. Jim and Huck travels down the river using a raft and they have adventure during their journey. They end up becoming best friends. Later, as they travel, they come across a house that had a dead man. They steal all what is in that house and go to a wrecked ship so as to travel. Unfortunately, they find murderers in the wrecked ship, and they take away the goods and money they had. Later, Jim and Huck separate after their raft crashes but reunite where they start to perform plays, but they find out that the person who had employed them had stolen other persons identity. Huck escapes but left to find his friend Jim who was sold by king, their employer. Jim is found in Tom Sawyers aunt, and tom and he rescue him. In the book, The Celebrated Jumping Frog of Calaveras County, Mark Twain brings out a story within a story. The author begins the story by recalling the mission he had regarded Angels Camp mining town. The narrators friend from the east had requested him to call Simon wheeler who stayed at Angels Camp to ask him about reverend Leonidas Smiley. He finds Mr. Wheeler in a local pub, and when he mentions the name of the reverend, he is taken to a corner. Mr. Wheeler claims not to know Leonidas Smiley and starts to narrate a tale of another character called Jim Smiley. He narrates that Jim was a gambler in that Angels Camp that could bet on whatevr thing, even when he had to alter sides to get the bet. However, whichever side he could take, Jim always ended up being the winner. Jim could also use his animals to bet, for instance he first uses a horse that he had named nag since she appeared to be in poor health. The horse won in the race, and Jim decides to use a dog. After going to a full action fight, it gave up the fight and; unfortunately, died. Smiley later uses a frog that he had trained to do somersaults, jump and catch flies. The ability of the frog to jump became famous in the area, and a stranger, one day asked for a frog contest, but Jim lost after the stranger tricked him. Simon wheeler later goes to the yard after he is called and the narrator gets an opportunity to escape from boredom and comes out of the corner. Later Simon re-enters the pub to narrate smileys one-eyed cow, but the narrator stops him and leaves the pub. In this two story, there are both similarities and differences in how the author, mark twain uses humor. Humor is whereby the author uses words or actions of the characters to prove amusements or laugher to the reader. In the similarities, mark uses the characters to bring out his humorous tone in the story. For instance, in the story The Adventure of Huckleberry Finn, Mark Twain uses Huckleberry Finn to bring out the humor. This humor is brought out with the action and words of this character. Twain puts his humorous word in the mouth of Huck. Twain also uses huckleberry tale as a tool satirize and evaluate his society. Twain also satirizes the religion to bring out humor when he talks about the widows plan to educate Huck using the stories in the bible. When the widow tells Huck that Moses had died, the author gives his reaction by saying: But by and by she let it out that Moses had been dead a considerable long time; so then I did not care no more about him; because I do not take stock in dead people (Twain 71). In the story The Celebrated Jumping Frog of Calaveras County, also uses characters too bring out humor. The characters have humorous traits, for instance, Jim Smiley is portrayed to have a greedy character whereby he bet on anything in order to attain it. With this greedy character, the author used Jim to describe how he did humorous act such as frog jumping contest and one-eyed cow to bet. For instance, when Smileys dog was defeated in the fight context the writer says: He give Smiley a look, as much as to say his heart was broke, and it was his fault, for putting up a dog that had not no hind legs for him to take bolt of, which was his main dependence in a fight, and then he limped off a piece, and laid down, and died" (Twain 20). In the difference, The Adventure of Huckleberry Finn uses satire to bring out humor. The author uses religious satire once he portrays the Shepherd sons and the Granger fords. They are two neighboring families fighting and killing one another, yet they share steam boat landing. When asked what the reason was, the son of grander fields humorously answers: It started years ago, along there. There was trouble bout something and then a lawsuit to settle it; and the lawsuit when one of the men, and so he got up and shot the man won the suit-which he would naturally do, of course (Twain 171). On the other hand, The Celebrated Jumping Frog of Calaveras County uses irony to bring out humor. The narrator is connecting this story with reality whereby he uses chooses word that show how simple and disinteresting westerners. For instance, the narrator portrays connection humorously when he says: Simon Wheeler backed me into a corner and blockaded me there with his chair, and then sat down and reeled off the monotonous narrative which follows this paragraph (Twain 97). In conclusion, it is evident that mark twain stories is humorous, and this makes the stories appealing to his readers. The humor also helps in expressing things that happen today; hence, these stories help improve peoples life. Buy custom Mark Twain's Humorous Works essay

Analysis of brand tribalism

Analysis of brand tribalism In the view of earning profit, marketers should develop as deeper, more affective relationship with their customers as they can. Some scholars reveal that competitive advantage can no longer be sustained on the basis of product attributes and perceived position. Today’s Consumers are now developing unique and vibrant relationships with their brands (McAlexander et al 2003). And strong brand relationship has also been characterized as cults or tribes (Cova and Cova, 2002). In this sense, the brand gathers passionate consumers in a structured social relationship, binding members together through a shared social and interpersonal experience (Cova 1997, Muniz and O’Guinn 2001). Brand managers are advised to go beyond the common marketing theory to establish a more stable relationship with the group of tribal people. In this case, the discussion of the way to make stable relationship with these tribal members is receiving more and more attention. The aim of this paper is to analyze the definition of brand tribe and some relevant literatures to evaluate how marketers engage with the phenomena of brand tribe to build a long term relationship with tribes. Overview Concept of Brand tribalism â€Å"A brand tribe can be defined as a social network of varied persons -who are linked by a shared belief around a brand; its members are not simple consumers, they are also believers and promoters† Patrick Dixon (2010) Says. A brand tribe does collective action and therefore it is implicated as post-modern business. The emergence of brand tribalism represents tribal consumptions. Some scholars define the concept of tribal consumption as â€Å"Tribal Based Views of Brand†. Cova (1997) says that Brand tribalism emerges because there is a group of consumers who adore this brand emotionally connected by some values and usage of consumption, using the social â€Å"linking value† of products and services to create a community and express identity. Ac cording to Bagozzi’s (2000) concept of international social action, social associations are the most important influence on an individual’s consumption decisions. In terms of this point, the phenomena of tribes can be presented as an expression of both self and social identity. Furthermore, Maffesoli (1996) establishes that consumer social identities and consumption choices shift depending on situational and lifestyle factors. So, the phenomena of Brand tribalism can also be understood and accessed through their shared beliefs, ideas and consumption. Due to this point, one individual consumer who has different categories of identity, may be involved in several different brand tribes at the same time. Practical Analysis Socially interconnected groups have been found to act loyally as a group because personal relationships are maintained through shared, regular consumption (Gainer, 1995). Brand just likes an art and consumers just like its diverse audiences bounded by a shared passion for â€Å"performance†. Meanwhile, studies of consumer-consumer relationships and their influence on individual consumption have focused on brand communities (Berger et al., 2006; Muniz and O’Guinn, 2001; Schouten and McAlexander, 1995). This research expands the focus on social relationships in the consumer behavior area and looks into the dynamics of a group of consumers focusing on one brand (brand tribe) for marketing opportunities.

Medical uses of algae Research Paper Example | Topics and Well Written Essays - 5000 words - 1

Medical uses of algae - Research Paper Example They include both prokaryotes and eukaryotes. Algae both live and dead are being used by the humans. The fossil algal diatomite deposits in the shape of light but strong rocks are used as building materials and filtration media in water purification systems and swimming pools. Some fossil algae like Botryococcus are sources oil-rich deposits. Some other species of green algae are grown for obtaining bio chemicals for applications in medicine and cosmetics. The nuisance blue-green algae have beneficial uses especially Spirulina which is used as dietary supplement. The blue-green algae are better known as fresh water nuisance organisms which form as dense blooms affecting human activities through toxins generated by them, by clogging water courses and affecting recreational activities (Bellinger and Sigee). Alage has been described as organisms containing chlorophyll made up of one cell or grouped together in colonies or with many cells and at times joining together as simple tissues. Their sizes vary from unicellular of 3-10 um microns to giant kelps up to 70 mg long capable of growing 50 cm per day. They are found all over the earth in the sea, rivers, and lakes, also on soils and walls, in animal and plants (as symbionts-partners collaborating together) and it can just grow anywhere where light is available to conduct photosynthesis. Thus, alage are heterogeneous and identified in two major types: microalgae and microalgae. Microalgae grow in bentheic and littoral habitats and also in the ocean waters as Phytoplankton that comprises species such as diatoms, (bacillariophyta), dinoflagellates (dinophyta), green and yellow-brown flagellates (Chlorophyta; prasino-phyta; prymnesiophyta; cryptophyta, chrysophyta and rhaphdiophyta) and blue-green algae (cyano-phyta) (Gamal 1). Microalgal phyla provide chemical and pharmacological compounds besides bioactive compounds of marine resources back to compounds marine